To launch Calvin Klein's FW13 women's fragrance, David Fincher directed a spot depicting downtown life, as seen by Rooney Mara. Wednesday created the integrated campaign asking women to show us their downtown on Instagram using #CKdowntown.

Director: David Fincher
Starring: Rooney Mara
Music: "Runaway" by the Yeah Yeah Yeahs

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…