These :10 TV spots played during AM & PM news hours when folks were at the gym on treadmills, watching a wall of TV screens with no sound. So our brand messages needed to be visually informative. Try watching all three with the sound "off" and you'll see how we cut thru the clutter. Run 'em back-to-back and you get a :30TV. Our integrated campaign to business & leisure travelers included radio, print, OOH, website re-design and special microsite promotions.

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