What a long, strange trip it’s been.
When we started this company, verging on three years ago, I would have not believed you if you told me where it would take us. I can remember literally googling “How to start a company” (which actually worked) and trying so hard to get all the groundwork laid to make sure we did it right. We had basically no money but were able to get a small loan from our bank to buy the necessary equipment we needed to get us off the ground. We found a quaint space in Lumina Station and we went to work and we haven’t stopped working since. We were inspired by the opportunity to have our own business and, more importantly, create the work that our heart called us to make.
After a year, we moved out of Lumina Station to expand our office. Somewhere along the way we got involved in commercial work and charities. We started hosting events in our ‘studio’ – a little historic apartment in downtown Wilmington that we converted to our workspace (and where I also lived). We brought on more team members to help us keep our client turn-around time quick and to ensure that each project was handled with care. We shot 35 individual weddings in our first full season, many of which we photographed and filmed. Our team grew. Our brand grew. It would have been easy to become complacent. If it ain’t broke don’t fix it, right?
In 2013, we broke our brand in half. Shattered it in the street. Tore down the walls, exposed it’s heart, and rebuilt it. We made a decision in January to re-brand our company. We changed our name, built a new website, and moved into a new studio. And we didn’t tell anyone. We worked diligently behind the scenes until we launched Blueberry Creative in September. We now live in a 2,500 square foot space in downtown Wilmington, affectionally dubbed “Studio 20″. It’s a lot of space. If I’m being honest, it’s probably too big for what we need, but we couldn’t turn it down and we’ve made use of it by hosting two raucous events here: A 70′s-themed party to launch our brand and an after party for two movies that screened at the Cucalorus Film Festival in November.
While our brand was being over-hauled, we have shot and shot and shot some more. In 2013, we took on 35 more individual weddings along with projects for the NC Azalea Festival, ABC, The Good Shepherd Center, Cucalorus Film Festival, Port City Java, Bring It Downtown, James Ethan Clark, Duke Gardens, and a slew of other projects. Of course, we’ve had lots of help from our amazing nucleus of friends and co-workers: Dave Azor, Carly Tanner, Derek DeStefano, Matt Graham, Neal Petrosky, Aaron Gamel, Andrew Sherman, Trinity Tolbert, and Sean Carr. This list excludes so many other people that have aided a hand, rented us a jib, or donated cupcakes. It’s so humbling to read that list and see so many talented people that we have been able to collaborate with. Honestly, I think the better term for that group is ‘friends’. Please know that we love you all and value each of your unique talents and personalities.
So here we are on the cusp of another year full of promise and, while we don’t intend on over-hauling our brand again (because we absolutely love it!), we are looking forward to taking on greater challenges and making the most of the time we have. We’ve got some really big ideas for where we want our business to go and if our past is any indicator, it should be a truly great adventure.
Enjoy this short video we put together for our year-in-review. It’s mostly silly. We love you all and wish you the merriest of holidays and hope that you make 2014 your best year yet!
Music: "Just Give It Up" by Parade Of Lights licensed via TheMusicBed.com
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