Nate Denton, Managing Director of Creative Services at One North Interactive, explores how firms can design with personality and attract their audiences visually on the web. Using ingredients such as authenticity, quality, attitude, organization and visual language, Nate shows examples of how businesses have triggered an emotional response from their audiences using a method he calls attractonality.

For more on The Relationship Game, visit bit.ly/1NLab13-RelationshipGame. To download the presentation slides from this session, visit slidesha.re/HSycYX.

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