Pedal for Prizes is an interactive application designed for the Contact Energy Lake Taupo Cycle Challenge 2013.
The idea was simple - jump on a bike, pedal as hard as you can, spin the wheel, win a prize!

In this video Andy Cave, head of the engineering team demonstrates the bicycle build.
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People involved:
Contact Energy
Ambient Group
Puck Murphy (
Storybox (
Oliver Ellmers (

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