Pedal for Prizes is an interactive application designed for the Contact Energy Lake Taupo Cycle Challenge 2013.
The idea was simple - jump on a bike, pedal as hard as you can, spin the wheel, win a prize!

In this video Andy Cave, head of the engineering team demonstrates the bicycle build.
Read more> derivative.ca/events/2013/NewZealand/

People involved:
Contact Energy
JWT
Ambient Group
Puck Murphy (puck.co.nz)
Storybox (Storybox.co.nz)
Oliver Ellmers (oliverellmers.com)

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