MTN launched the Town Tunes to celebrate Uganda's cultural diversity in everything from music and dance to dressing. To encourage people to use the caller tune of their choice, MTN needed memorable Ads that would make a statement. Caricature was the artform chosen to help distinguish different people from different regions because of its use of exaggerated physical features.
Addmaya did not hesitate to take on the challenge seeing this as an opportunity to push our character design and animation skills. Making full use of the physical aspects that each region of the country is most commonly known for, we brought to life Kaddu, Otiki, Mbabazi, Ssalongo and Mulufu to represent the Central, Northern, Western, Southern and Eastern regions respectively.
Despite the steep learning curve, we feel that the final pieces were totally worth the sleepless nights.
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