In the most competitive luxury market that is china, there is only a small place for the original, modern but unknown high-end jewelry brand Qeelin.
We noticed that the name Qeelin was inspired from the Qilin, a chinese mythological animal made of lion, ox and dragon. For years, the Qilin has been represented as sculptures in front of temples or pictures in traditional paintings. Nobody has ever seen a living Qilin.
To generate awareness and to create the buzz around Qeelin brand, we decided to hijack the myth into reality and make chinese people believe the Qilin really did exist.
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