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Marketing for creative industries, by David Parrish, creative industries consultant, adviser and trainer.
David is author of the book 'T-Shirts and Suits: A Guide to the Business of Creativity' and a member of the Chartered Institute of Marketing (CIM) and a CIM Chartered Marketer.
Strategic marketing is more important than operational marketing - first you must decide what business you are in, find your position in a competitive market place, and choose customers carefully.
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