Ignite Toronto 2: Matthew Milan - The New Strategy

Somewhere in the last 20 years, we started to suck at strategy. Everyone added ’strategist’ to their job title, and started giving advice to peers, teams and companies on what they should do next. The thing is, it’s no longer about what you do next, it’s about what you do now. The New Strategy will challenge your definition of what strategy is, and suggest that strategy we thought we knew, never really existed.

Matthew is a designer and entrepreneur who likes to get his hands dirty in as many places as possible. Currently this means a mix of experience design, service design and strategy, but in the past he’s designed everything from spatial technology to ski hills. He is currently a Partner at Normative, a Toronto-based design and strategy studio that helps companies make their products, services and experiences relevant and valuable in an increasingly complex world.