Meet Erick Rajaonary, the leading entrepreneur of Madagascar's most innovative company : "Guanomad".
For Erick Rajaonary the development of agriculture is the only solution to the food crisis in Madagascar. His organic fertilizer created from bat droppings in Madagascar's caves plays a major role in this issue as it offers an affordable and natural alternative to traditional chemical fertilizers.
Anticipating the increased demand, Erick Rajaonary was quick to understand the need to register "Guanomad" as a trademark so as to secure his brand name and build up recognition amongst his many consumers and competitors at national and international level.

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