Conventional advertising channels no longer gets the attention, as the infectious virus of ignorance spreads among us, humans. As the world of advertising suffered from this disease, our Creative Superheroes didn’t just stay put. Striving to bring the peace and harmony back to the land that once was, an antidote was invented, developed, and refined. The antidote has many names. Some call it New Media, Guerilla, Buzz, Viral, Ambush, Grassroots, Wildfire, Stealth, and Ambient. Here, we simply call it: the Breakthrough.