Digital Kitchen brought to life the name, identity and marketing communications for The Cosmopolitan of Vegas's newest creation, Rose.Rabbit.Lie., a nightlife experience unlike any other in the world.
Rather than the expected grand opening blitz, Digital Kitchen told the story of “The Grand Social Experiment” by creating a marketing campaign in disguise that honors the creative mind of the club’s audience.
A series of highly unconventional, non-linear short stories were created for digital and theatrical distribution. A surreal journey of mischief and discovery takes place as a young lady goes in search of her lost kitten below the tables of Rose. Rabbit. Lie.
A mysterious toy ballerina in a music box summon social ghosts. A massive champagne fountain begins to flow as a classic room vaults to life with dance, drink and social magic.
Any sense time remains warped, toggling seamlessly from 1920 and 2019, and audiences are set free to imagine and interpret meaning into every moment, making good on the promise of the Rose. Rabbit. Lie. experience.
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