INTEGRATED DIGITAL CAMPAIGN FOR THE RELAUNCH OF WEB, AN ITALIAN ICONIC EYEWEAR BRAND.

The brand, long absent from communication, was in need of a radical rethinking. We created an integrated campaign, mainly based on digital assets and social media, with a new storytelling, setting the brand's world in a very peculiar burning man festival.

PROJECT DETAILS

CLIENT: Web Eyewear
YEAR: 2012
AGENCY: MRM Italy

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