ABOUT THIS TALK
Design research has value when it makes an impact on teams, organizations, products and services, people, society, and the world. Marc Rettig tells stories, covering diverse organizational cultures in different industries and project stages, of research efforts that explicitly reached for engendering the greatest impact they could. The stories show that having impact is not simply a matter of better reports, presentations, or workshops. It requires attention to internal relationships, alignment of research with the larger corporate intention, a “we’re all in this together” point of view, and a long-term (pre- and post-research) commitment to seeing the work through until the impact is made.
ABOUT MARC RETTIG
Marc Rettig is principal of Fit Associates, LLC. Marc’s 29-year career has been guided by an interest in people, systems, communication, anthropology and the power of design. After a first career in software systems, he has spent fifteen years as a designer of projects, interactions, products, services, experiences, and transformations. He has taught at Carnegie Mellon’s Graduate School of Design (where he was the 2003 Nierenberg Distinguished Chair of Design) and the the IIT Institute of Design, in Chicago.
ABOUT THE DESIGN RESEARCH CONFERENCE
The Design Research Conference (DRC), hosted by the IIT Institute of Design, brings together a growing community of design professionals advancing the role of design research in innovation.
The conference strives to spread knowledge through the discussion of compelling experiences and case studies, innovative methods and approaches, and the future and sustainability of design research. DesignResearchConference.com
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?