Do you have a "bucket list"? What would such a list be like for someone who has a very real chance of not living to see his fifth birthday, due to the unavailability of clean drinking water? In the latest video of ADC's Behind The Cube series, Matt Eastwood, Chief Creative Officer of DDB New York, speaks to an ADC Gallery audience about "Kenya Bucket List", the follow-up to WATERisLIFE's "Hashtag Killer" campaign. Matt discusses how the project came to life, and how the genuine responses of the young Nkaitole made everything come together in an emotional, yet positive campaign.
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