In this integrated campaign for General Mills, we partnered with Saatchi & Saatchi to develop a whole new world full of original characters, all made of Fruitsnacks. Creating four launch spots, and content for Fruitsnackia.com, the campaign features the antics of three young trouble-makers, Larry, Linus, and Lloyd (Gusher, Fruit by the Foot, and Fruit Rollup respectively).

CREDITS:

DIRECTED BY: BUCK
EXECUTIVE CREATIVE DIRECTOR:Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
CREATIVE DIRECTOR: Thomas Schmid
SENIOR PRODUCER: Kitty Dillard
PRODUCTION COORDINATOR: Ann Seymour
CONCEPT ART: Charles Huettner, Thomas Schmid, Marie Thorhague Toerslev
ANIMATICS:Alan Foreman, Charles Huettner, Kyle Mowat, William Trebutien
CG SUPERVISOR: Ryan O’Phelan
3D LEAD: Brice Linane
3D MODELING/LAYOUT: Alvaro Ferrer, Danish Jamil, Martina Stiftinger, Arvid Volz
RIGGING: Ryan O’Phelan, Martina Stiftinger, Arvid Volz, Lukas Wadya
ANIMATION DIRECTOR: William Trebutien
3D CHARACTER ANIMATION: Chad Colby, William Trebutien
3D ANIMATION: Trentity DeWitt, Martina Stiftinger, Arvid Volz
3D LIGHTING/SHADING: Danish Jamil, Michael Lampe, Brice Linane, Ryan O'Phelan, Mark Rohrer, Martina Stiftinger
COMPOSITE: Brice Linane, Ryan O’Phelan, Martina Stiftinger
COLORIST: Ricart & Co.
MUSIC & SOUND DESIGN: Antfood
RECORDING & AUDIO PRODUCTION: Antfood

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