OAKLEY LTR (all videos) - Oakley boasts one of the world’s most fascinating and innovative brand activations in existence. By cross-marketing action sports athletes with celebrities they create content that is unique and original. UXE manages all lifestyle entertainment for the brand and documents various events including “Learn to Ride”, which encompasses motocross, surf, auto racing, mountain biking, and golf. Celebrity support includes Lil Jon, Jessica Chastain, Slash, Joy Bryant, and cast members of Vampire Diaries and True Blood.