JLL is one of my favorite social selling examples in B2B sales. Jones Lang Lasalle's team is using YouTube videos to get more discussion going with hard-to-reach decision-makers. They are using an unusually smart, VERY effective, starting point when approaching social selling. It separates them from most social selling examples that don't actually produce leads that convert to sales! That's why JLL is one of my favorite social selling examples in B2B sales.

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