Mona Kim Projects was commissioned by UNIQLO
to create an integrated holiday campaign aimed to zero in on the product.
To make something uniquely Uniqlo, and to render the notion of "holiday"in a new way,
we drew from mundane acts of folding/unfolding, wrapping/unwrapping.
Origami-inspired folding actions of products animated in kawaii/kowaii (cute/scary) stop-motion –
as if they have a soul of their own– came to life on digital facades, cinema spots,
digital billboards, online. In flagship environments across 4 cities in Europe, US, Japan,
+200-LED-driven branded art installations at monolithic scale introduced
bold and brash "army" of products choreographed to original beat.

(See More@ monakimprojects.com)

Credits:

Client: UNIQLO

PHOTOGRAPHY / VIDEO:

Agency: Mona Kim Projects

Director: Mona Kim

Stylist: Saeko Narita 

Photography: Peter Thiedeke 

Original Music: Javier Weyler 

Editor: Peter Van Der Zee 

CGI: Joe Steel 
Retouching: Simon Goodwin 

BRANDED INSTALLATIONS:

Commissioned Artist: Mona Kim

Technology (New York): VER

Audio System (New York): PlayNetwork

Fabrication (New York):  
New Project

Technology & Fabrication (London): XL Video

Audio System (London): XL Video

Technology & Fabrication (Paris): XL Video

Technology (Tokyo): Principal Co.,Ltd.

Original Music: Javier Weyler 

Video Editor: Peter Van Der Zee

DIGITAL OOH FRANCE:

Agency: Mona Kim Projects

Editor: Peter Van Der Zee

CINEMA SPOT / DIGITAL OOH UK:

Post-Production: TAG Worldwide

© MONA KIM PROJECTS

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