What was supposed to be a print ad for the inclusion of people with disabilities, finally became a short film. Pablo -a creative who's the CEO at TBWA Buenos Aires- thought that to tell his own story with his son would be much more powerful than any advertising fiction the agency could create.
"The 1000 miles Luca" won a Golden Lion at Cannes Festival, a Gold Clio and a Gold Effie, among many other awards.

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