For the latest installment in IBM's Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries. We were even allowed to animated Rand's famous Eye Bee M "Rebus!"

CREDITS:

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Creative Director: Thomas Schmid
Producer: Kevin Hall
Design: Thomas Schmid, Yker Moreno, Justin Fines, Laura Alejo, Nicolo Bianchino, Stephen Kelleher, Gareth O'Brien, Daniel Oeffinger, Freddy Arenas, Bran Dougherty-Johnson, Emmett Dzieza
Animation: Nicolo Bianchino, Ian Sigmon, Andrew Schoneweis, Hayato Yamane
Cel: Jake Armstrong, Ryan Frost
Software: Flash, After Effects, Illustrator

Agency:
Ogilvy & Mather
Executive Producer: Lee Weiss
Production Coordinator: Glorianne Cody
Group Creative Director: Ryan Blank
Group Creative Director: Mike Hahn
Associate Creative Director: Lauren Costa
Associate Creative Director: Denise Zurilgen
Management Supervisor: Kaitlin Giannetti
Management Supervisor: Nicole Vilalte
Assistant Account Executive: Brianne Reedy
Senior Business Manager: Camille Crenshaw

Audio:
Executive Producer (Music): Karl Westman
Original Music by: Jason Krebs at PULSE Music
Audio House: Heard City
Post Producer @ Heard: Gloria Pitagorsky & Sasha Awn

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