Created for the launch website for the 2007 Chevy Silverado, this film explores Chevy pickups through the decades in a single fluid camera move. Each transformation from one truck to another was inspired by the manufacturing techniques of each period such as sheet metal stamping and robotic assembly.
Visual Effects: SWAY Studio
Marc Rienzo, Chris Bankoff
Doug Wilkinson, Daniel Buck, Richard Wardlowe, Wayne England
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