Samsung Egypt and as a part of their global social responsibility program (Hope for children) decided to develop computer laboratories in the schools of upper Egypt. Samsung wanted to promote this somehow so we at Leo Burnett Cairo instead of presenting a normal CSR advertisement we suggested to document the project and interview many of the egyptian society respected writers and thinkers for them to give us their view on the impact of this act on Egypt's future.
Creative director: Yahya Ismail
Eslam Aboul Enein
Director: Mohamed Kheidr/ Yahya Ismail
DOP: Ahmed Zeidan
Cameraman: Ahmed Tahoun
Producer: Begad Omran
Music composer: Amir Hedaya
Agency: Leo Burnett Cairo
Production house: HAMA film
Post production: MPC London/ XRated Cairo
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