In their BlogWell Atlanta case study presentation, "Our Social Media Road Trip," The Home Depot's Nick Ayres, Interactive Marketing Manager, Social Media + Content, and Sarah Molinari, Corporate Communications Manager, shared their experience in building a corporate social media program.

Nick and Sarah's presentation included tips on how to begin by listening, how to earn executive buy-in, and how to staff a social media team.

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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit gaspedal.com/blogwell/

BlogWell is produced by GasPedal and the Social Media Business Council.

Learn More: gaspedal.com and socialmedia.org