The frenetic, tech-lead working world of today brings its limitations when it comes to thinking innovatively. ETCH is an architectural vision that defies the modern change in the way we work. They are slow-working environments set in rural forestry that put the worker directly in touch with nature.
Based on the Power of the Pencil and its importance in the modern day, fast-paced working world. The Pencil is key in kick-starting ideas, providing ultimate freedom and eliminating the restraints of a computer. No other tool is so versatile and provides us with so many uses.
This stop-motion animation was created in the research stages of the project to investigate the creatives feelings and reactions to working with a pencil, and the freedom it brought to them.
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