In her BlogWell Atlanta case study presentation, "Building Social Media from Within," SunGard's Director of Marketing Communications, Valeria Maltoni, explained how they built social media from within the walls of a conservative brand.
Valeria's presentation covered how she built internal trust and credibility by closely tracking her team's efforts, how launching internal social media gave everyone a thirst to contribute, and how they're finding success engaging in social media even though most of their customers aren't online.
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BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
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BlogWell is produced by GasPedal and the Social Media Business Council.
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