FrieslandCampina, one of the world’s largest dairy co-operatives, wanted to tell a story about The Circle of Cheese reminding people of its goodness.
We took up the challenge to transform this charming story into a motion piece. It was a jolly ride with a strong focus on research and development. Being Dutch we’ve dealt with a fair share of cheese during lunch, but we’ve never worked with this unpredictable material in a studio. Resulting in (well, how to put this…) one of the biggest challenges we ever faced.
Also check out the making of: vimeo.com/plusone/thecircleofcheesemakingof
Designed, directed and produced by PlusOne.
Agency: The Dutch Pay off
Creative team (concept): Jarr Geerlings and Kim Triesscheijn
Creative Director: Martijn Hogenkamp
Direction: Cas Prins
Production: Geert Jansen
D.O.P.: Dirk de Graaff, Sebas Vriend
Gaffer: Nicholas Burrough
Post-production: Wieger Poutsma, Cas Prins, Michiel van den Berg
Additional Design: Harold van Velsen
Food Specialist: Cees Visser
Music and Sound Design: Audentity
Special thanks to: Light Unit, Becker Watersnijtechniek, Studio 8
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