"Bludgeon Advertising" is a short film, semi-documentary, about one funniest and most successful regional advertising campaigns in U.S. History. Shadoe Stevens created the Branding, Advertising and Marketing campaign for a West Coast home electronics company called The Federated Group. He called the campaign "Bludgeon Advertising." Working with the company President Keith Powell, the campaign increased sales 500% in the first weekend. Within four years, the company grew from 16 local Southern California stores to 78 superstores in 5 states. It broke the rules of advertising and experimented with ideas no one had done before. It was the first regional advertising campaign ever to have received a 2 page spread in Time Magazine. The 5 man, Monty Python-like team, created over 1,100 different television commercials in six years. All were short comedy skits and parodies and no commercial ever ran longer than ten days. This is a look at what it was like and what happened and shows some of the best of a lot of very funny commercials.

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