Three screen wide backdrop animation for UnConvention Groningen.

Un-Convention is a global grassroots music and creative community – that meets physically and virtually to share ideas; discuss and debate cutting edge issues around music, technology and creativity; and facilitates members engagement with their peers. Un-Convention is not about the business of music. The community is driven by a not for profit initiative that sees opportunity for the grassroots in the changes to the way music is being produced, consumed and sustained. Un-Convention understands that the most interesting stuff happens on the margins. We don’t mind the mainstream. We just don’t find it relevant. Un-convention doesn’t believe in ‘do it yourself’. We believe in ‘do it together’.
Un-Convention events are run un-conventionally, they happen in un-conventional spaces (boats, barges, churches and working men’s clubs) and they involve some of the most inspiring, thought leaders in the world. Think TEDtalks for the music community.

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