We created a set of 4 channel idents to capture the essence of what Sony Turbo is all about. A young, cool male channel… with attitude.
They needed not only to echo the channels tagline “Entertainment with attitude”
But also to highlight the different genres of programming the channel has to offer. Broadcasting in Russia, it was vital that the environments appeared authentic. The sets, casting, wardrobe and styling all needed to be believable to the Russian market so a lot of consideration went into small details such as cushion covers and lampshades! This was a technically challenging project, which required animated 3D to be composited with stills photography to create a kind of faux time slice. Shooting each actor separately, a synchronised multi-camera set-up was positioned to capture all the angles in one take. Selected shots were then rotoscoped and composited into the 3D scenes. The completed shots were then edited to create and build the energy and drama in each frozen moment in time.
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