It's not hard to shine when you're wearing the limelight.
"It was when we got called by the various musical artists - Lady Gaga called for the blushing dress and the Black Eyed Peas looked us up via Philips to design interactive clothing for them - that Studio XO was really born."

- Nancy Tilbury, Founder and Creative Director of Studio XO

Fashion technology lab Studio XO wants to bring wearable tech to the masses. Despite their affiliation with fashion, the company actually owes its beginnings to the music industry. Their first commission was for The Black Eyed Peas in 2011. Since then they have worked with the likes of Lady Gaga, Azealia Banks and JLS. Their showstopping creations, being both high end and high tech, have served to garner recognition and pay the bills.

This short fashion film showcases one of the company's original forays into high impact performance wear.

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