Rawlings called Kuhl Swaine ad agency in St. Louis to create a TV spot when they had Patrick available for a still photo shoot. He would be available in a week and give the agency 3 hours to shoot something. Dave Swaine and his group at Kuhl Swaine came up with concepts over the weekend, they presented them to the client and asked Zempel to produce and direct the spot/short segments on Friday in San Jose, CA. Zempel hired Still N Motion and DP Pat Burns to shoot Patrick Willis on green screen. Burns and his Still N Motion crew and studio handled the still shoot with Rawlings' photographer and then let the agency and Zempel produce and direct the TV spot segments.
Everybody had an excellent, though a very short time.
Ad Agency: Kuhl-Swaine/St. Louis
Creative Director: Dave Swaine
Art Director: Dave Bour:
Acct Exec: Molly Carr
Producer: Richard Zempel
Co-Directors: Richard Zempel, Dave Bour
Director of Photography: Pat Burns
Studio/Line Producer: Still N Motion, San Jose, Pat Burns
Edit/Post Production: Hybrid Edit, Daniel Spencer

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