"If you don't get it, it's not Direct".
Madrid agency El laboratorio asked me to develop a new visual code for the insurance company Direct campaign.
A series of TV spots (4x) using simple language, modular narrative and witty tone.

Direction:
No-Domain

Art Direction:
Ana Gale

Client:
Direct

Agency:
El laboratorio

Producer:
Sergi Roda

Production Company:
Agosto

Photography:
Geraldo Jr. Souza

Illustration, Digital Animation and Sound Design:
Device

Stop Motion:
Ana Gale, No-Domain

Modules Cutting:
Medio Design

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