belVita is a breakfast biscuit that gives you steady energy in the morning. So we made a campaign about all the stuff we need energy for in the morning - Big things, small things, despicable things, dumb things. Fake crying is hard man.
Art Director: Devon Hong
Copywriter: Tara Lawall
Executive Creative Director: Kevin Brady
Producer: Anders Hedberg
Production: Red Rage Films / 1stAveMachine
Music: Search Party
Lead Actress: Katie Malia
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