Fruit of The Loom "Backflip"

PrimalScream Music and Executive Producer, Nicole Dionne, were selected to do the music portion for the rebranding of Fruit Of The Loom's "It Moves With You Campaign". The campaign was a 35 Million Dollar Rebrand with 9 Spots for both General Market and Hispanic Market.

The various spots won multiple awards including Top Spot in Shoot Magazine, Adweek and as well PrimalScream Music and Nicole Dionne's spot "Trampoline" voted "Best Original Song In Advertising 2013".