The Mediatecture, symbiosis of media and architecture, conveys an atmosphere of mobility and dynamics. The façades of the exhibition cubes surrounding the central space of the BMW Museum, were covered with monochrome white LEDs and opaque glass, concealing the technical components. With three-dimensional moving images, the space is visually expanded, and the exhibited cars are virtually “set in motion”. At the reactive mode the pattern of illumination changes according to the presence of visitors.