Operation Target is my first electronic media project and second performance piece. Operation Target began with the desire to merge two past experiences: working in a baboon sanctuary in South Africa and creating fruit mandalas on the floor of Target last spring for a Sculptural Forms final. I wanted to revisit both of these projects in the hopes of creating a new piece. For this Studio Mixx project I gathered a group of friends and we simulated baboon behavior in Target. Why? The quick and dirty versions goes like this: First, by behaving like baboons, we are exposing Target as a non-neutral institution. When you enter a Target (or any institution) there are laws and protocols with which you must comply. By breaking the behavioral “norm” in Target, we challenge the ways in which we passively consume. In addition, I continue to grapple with the concepts of globalization, capitalism and consumerism. What correlations might there be between a baboon hierarchy in South Africa and of a bureaucratic corporate system in America? There are several commonalities. By behaving like baboons in Target, we hope to inspire our audience and leave them with a sense of amused curiosity. This is not a radical protest to ban all Targets, but rather, an artistic statement to expose the hidden barriers with which we blindly comply on a daily basis.

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