Client - Warner Bros.
Feeds - All
Dates - February 2014
Investment - Part of a global deal out of the UK
This campaign was part of a global deal out of the UK. The deal included paper toys (provided by the client), a call-to-action driving viewers to download the paper toys on CN2.5, and a special Lego Marathon with regular billboard and tune-in sponsorship.
Note: The integration of the characters and the Lego masks is not allowed for everyday deals. This was a larger negotiation with Warner Bros. and Lego which made this possible. Please discuss CTA creative ideas with the producer before client approval.
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