HIP Incorporated created a three mediums for Cox Communications Q3 based on the final selection of the marketing concepts, which HIP presented to Cox Communications. The final product reflected the demographic research findings provided by Hadley’s International Productions, Inc. HIP worked with Cox to develop the content and handle the project from concept through delivery.

African-American Marketing Solutions for Cox Communications: HIP analyzed historical and current marketing and sales development tools to understand in-market effectiveness; and conduct competitive assessment to identify core equities and key points of difference.

Identify Key Consumer Insights: HIP's research identified key needs/drivers of purchase among targeted audience. Provide demographic and psychographic data to aid in determining best creative approach and key message points.

Creative Concepts: HIP developed and presented three creative concepts to Cox. Based on the outcome of our pitch to Cox, the concept Virtual Reality was selected.

The commercial was a part of a marketing campaign, which promoted Cox Communications, cable, internet and telephone services.

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