The Future Laboratory's editor-in-chief Martin Raymond and senior journalist Peter Firth explore The Polarity Paradox, the third of three macro trends that form our Spring/Summer Trend Briefing in London, also entitled The Polarity Paradox.

Binge Consumption, Denial Diets and Benefactor Brands are just a few of the many trends we are witnessing as The Polarity Paradox kicks in. But what of the bigger culture and lifestyle issues these are hinting at in terms of consumer utopias and brand dystopias? Is this extreme behaviour a temporary response to five years of austerity, or an indication of darker, more extreme trends to come?

The Polarity Paradox takes place on 19 March 2014
At Milton Court, Silk St, London EC2Y 9BH
To find out more please visit
Or email

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…