This was an experimentation with the identity I've created for the Dressing The Screen exhibition, looking at how the orientation of the type effects your conception of the aspect ratio of the video.

This is experimentation of a component of the British Council brief for the D&AD competition 2014.

Video footage is Gareth Pugh S/S 2011 collection direct by Ruth Hogben.
youtube.com/watch?v=MlezQnF_g8M

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