Project description:
NDB pioneered 'Cinnamon to the World', a national initiative that aims to empower the Cinnamon growers, exporters and Cinnamon related product manufacturers in the country; with a vision to stimulate Cinnamon export growth in Sri Lanka.

A long term strategy has been ironed out to partner the industry with a view to help 'Ceylon Cinnamon' achieve recognition as an international brand synonymous with the country's unique identity. As such, NDB's association with the industry spans from grass root level home growers to large scale exporters. This affiliation is not only limited to financing but also encompasses empowerment and strengthening of the support system thus creating a conducive environment for accelerated growth.

These industry initiatives are strategically partnered by Export Development Board, Spice Council of Sri Lanka, Spices and Allied Products Producers’ and Traders’ Association and the Ceylon Chamber of Commerce.

Produced for:
National Development Bank PLC

Creative:
Leo Burnett Solutions, Xenon Integrated

Soundtrack:
"Searching for Peeta" NERO – 2011
"Disappear"
"M83 Earth 2077"
Music belong to their respective authors, no copyright infringement intended.

Image credit:
Lankapura.com
Flicker Photo: sharing_Cinnamon

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