Heliogram was hired to produce a handful of videos and photographic content for Imagination Playground. Our "Play. Work. Build." video gave the company over 25 times in revenue of its original project cost. Our videos have been IP's marketing ace-in-the-hole for winning over their now-current South Korean network of partners and distributors. By making videos announcing IP's partnerships with large institutions such as NAEYC and Nickelodeon, we have bolstered stakeholder and client confidence in the growth of the playground manufacturer. Heliogram gave Imagination Playground a media library that it continues to use in all of its direct marketing communications, generating sales to this very day.
“‘Play. Work. Build.’ captures the spirits and joy of the children playing with Imagination Playground. We can’t take the blocks with us during conferences or share them via email exchanges but we can show the value of our product to our friends in the US and worldwide through a video.”
— Katie Alarcon (Marketing Manager at Imagination Playground)
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