In this MemberWise Insight Rob Smith (CEO, Indigo Blue) shares his experience of developing and implementing technology strategies to support disruptive organisational change. He investigates indirect marketing techniques and emerging digital trends and the positive impact engagement strategies can bring to associations and membership organisations and the wider implications this has on customer relationship management (CRM).

This video was filmed at the MemberWise National Web Conference, Harnessing the Web 2013. You can express an interest in attending our 2014 conference (to take place in October) by visiting:

harnessingtheweb.com

The MemberWise Network provides practical help and support to over 1,400 association and membership professionals. Find out more about our growing and free-to-join professional network by visiting:

memberwise.org.uk

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