The Ideal Client (idealclient.represent.uk.com/home) films explore what makes for a productive, creative and harmonious designer-client dynamic.

Here we sit down with Rob Mitchell of copywriting agency We All Need Words (weallneedwords.com) who tells us about the perfect client relationship.

The Ideal Client was created with Represent (represent.uk.com), a recruitment agency and design career service which matches visual designers and design managers with design studios.

First Broadcast (first-broadcast.com) is It's Nice That's dedicated audiovisual channel; for more information email hello@first-broadcast.com

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