The annual Vakantiebeurs (Travel fair) is one of the biggest conferences in the Netherlands, and takes place at the Jaarbeurs conference grounds in Utrecht. It's spread out over 7 huge halls and accommodates standholders from every corner of the world, all presenting their own unique travel experiences to the Dutch consumers. This gigantic event is visited in huge numbers every year, and is a very colorful, playful, informative and travel-bug infusing experience.
Consumers can walk from hall to hall and feel the atmosphere of every travel destination imaginable, book vacations on the spot and enjoy the multiple interactive elements presented to them on the conference.
Hill Valley made this promo film which was shown at the official opening ceremony of the conference on January the 14th 2014. Enjoy :)
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