The Ideal Client (idealclient.represent.uk.com/home) films explore what makes for a productive, creative and harmonious designer-client dynamic.

Teo Connor (teoconnor.com) talks us through what she sees as the important factors in an Ideal Client relationship, how that has changed and why you can work for free for your mum.

The Ideal Client was created with Represent (represent.uk.com), a recruitment agency and design career service which matches visual designers and design managers with design studios.

First Broadcast (first-broadcast.com) is It's Nice That's dedicated audiovisual channel; for more information email hello@first-broadcast.com

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