Following on from our 2.5 minute launch film 'The Story' for TSB last September, TSB have now followed this up with 'LOCAL BANKING FOR BRITAIN', a new TV commercial that brings us up to the present day and highlights TSB's commitment to circulating individual investments and funding to benefit the local community. The spot crafts a blend of traditional hand drawn animation within dimensional CG environments and combines the beautifully designed characters of AKA'S Steve Small, with AKA Director Marc Craste’s deft use of a constantly circling camera within minimal and evolving sets. The film is complimented by an uplifting score, composed by Anne Dudley and subtle sound design from Tom Joyce at Factory.

TSB: 'LOCAL BANKING FOR BRITAIN'
Credits:
Client: TSB
Agency: JOINT
Production Company: STUDIO AKA
Director: Marc Craste
Voice Over: Kelly Macdonald
Music: Anne Dudley
Sound Design: Factory
For more information contact Alli Albion at Studio aka: alli@studioaka.co.uk

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