A webinar featuring presentations on the experience two utilities have had in driving business value through consumer segmentation, along with a framework for understanding how to up your utility’s segmentation game.
Joe Cunningham, Manager of Market and Customer Insight at Duke Energy and Mike Woodard, Research Team Leader - Marketing at Arizona Public Service presented their experience with segmentation. Bridget Meckley, a leading energy and utilities business consultant, presented insights into how leading utilities have developed their segmentation capabilities.
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