Roger Sanchez had an idea for Beautiq, a location-based mobile application that would allow women to order hair and makeup stylists on-demand. Through our storycarding process, we were able to develop a clear and concise blueprint for the successful development of his innovative app.

For more information on Rootstrap and what it can do for you go to or contact us at +1-888-978-6306.


Roger: “Beautiq is on-demand and on-location hair, makeup, and beauty maintenance styling that women can order from their phones.

Working with Neon Roots gave me a great foundation to build my business off of and laid a roadmap for us to go and continue on to the next step.

Before storycarding it was really hard to get the point across of what we were trying to do with Beautiq. And storycarding really helped us to describe to investors what it is that we were doing and create a picture of what Beautiq would look like.

Having gone through the Rootstrap process now, I feel as a product owner more intelligent about the development process and having that knowledge will allow me to execute the development of the product with more confidence now.

I’m Roger Sanchez, and I’m the CEO of Beautiq.”

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